Training
Build the capability yourself.
We’d rather teach you to do what we do than do it for you forever. Every workshop is built for healthcare — not adapted from a generic marketing course. Your team works on your products, your markets, your challenges. Not theory. Application. And every session comes with a guarantee.
47 product launches · 20 years in healthcare · Pharma, MedTech, Biotech & Diagnostics · Up to 12 participants · Virtual or in-person · Credited against programme work within 30 days
Six programmes. Each one leaves your team with something they can use on Monday morning.
The guarantee
Your team presents an initiative to leadership within two weeks of training, or we redesign and deliver it at no additional cost.
Every course. No exceptions.
Logistics.
Format
Half day (4 hours) or full day (7 hours). Virtual or in-person. Up to 12 participants per session. Larger groups by arrangement.
What makes it different
Your team works on your products and your markets during the session. No case studies from industries you don't recognise. No generic exercises. The output is something you can use, not something you file.
Credit towards programme work
Training fees are credited against any programme engagement booked within 30 days. The workshop becomes the first step of a bigger engagement if you want it to — or it stands alone.
Who delivers.
Playbook Creation · Stakeholder Mapping · AI-Assisted Marketing
Michael Colling-Tuck
20 years in healthcare. 47 product launches. Former frontline rep, product manager, marketing director. Built playbooks for global pharma and 4-person startups. Teaches from experience, not from slides.
Event Strategy & ROI
Charlie Litchfield
20 years in healthcare events. Former Director of Americas at Touch Associates. Developer of the Beyond the Badge Scan methodology. The person who'll make your team rethink how they measure events.
Compliant Creativity
Adrian Di Mambro
30 years in creative. Consumer background (Sky, LG, Smeg), then healthcare. Master of the SAFE framework. Treats compliance as the parameter that makes ideas better, not the wall that stops them.
Pick what suits you.
Tell us which course, how many people, and when. We’ll confirm within one working day.