Training › AI-Assisted Marketing
AI that understands ABPI guidelines, not just marketing buzzwords.
Generic AI marketing courses teach you to write LinkedIn posts faster. This isn't that. This is AI applied to healthcare marketing — with compliance awareness built in. How to use AI tools for content creation, campaign planning, and market analysis without tripping over ABPI, ASA, or MHRA requirements. Healthcare-specific, not tech-bro-adjacent.
- Duration
- Half day (9am–1pm or 1pm–5pm) · Up to 12 participants
- Investment
- £850 · Credited against programme work within 30 days
- Guarantee
- Your team presents an initiative to leadership within 2 weeks, or we redesign and deliver it at no additional cost.
20 years in healthcare marketing · AI tools deployed within regulated environments · ABPI, ASA, MHRA compliance expertise · Not generic AI training — vertical-specific
For healthcare marketers who want to use AI without getting fired.
Marketing Teams
You've seen what AI can do for content creation, market research, and campaign planning. You're not sure what's safe to use in a regulated environment. You need guardrails, not just enthusiasm.
Digital Leads
You're being asked to 'use AI' by leadership but nobody's defined what that means in healthcare. You need a practical framework: what tools work, what workflows to adopt, what compliance boundaries to respect.
Content Teams
You create HCP content, patient materials, regulatory submissions. AI could accelerate every one of those workflows — but you need to know how without creating compliance risk. The claims still need evidence linking. The tone still needs to be appropriate. The output still needs review.
This is NOT for you if
- ·You're in an unregulated industry (the entire value of this course is healthcare-specific compliance awareness)
- ·You want a deep technical course on building AI models (this is for marketing practitioners, not data scientists)
- ·Your organisation has banned all AI tool use (work on the policy first, then take this course)
Half a day. Four modules. AI that works within healthcare rules.
In-person or virtual — participants need laptops either way for hands-on exercises.
01
The healthcare AI landscape
What's available, what's useful, what's risky. An honest assessment of AI tools for healthcare marketing — content generation, market research, competitive analysis, campaign planning. What they're good at, where they hallucinate, and why 'AI-generated' isn't a compliance category your regulatory team recognises.
02
Compliant content workflows & market intelligence
How to use AI to accelerate content creation while maintaining compliance. The human-in-the-loop model: AI drafts, human checks claims, evidence links verified, regulatory review unchanged. Practical workflows for HCP content, patient materials, and digital campaigns. Plus AI for competitive monitoring, market trend analysis, KOL identification, and audience research.
03
Building your AI policy
Every healthcare marketing team needs an AI usage policy. What tools are approved. What workflows require human oversight. How AI-generated content enters the review process. Your team drafts their policy in the workshop — not generic, built for your regulatory environment.
Not theory. Workflows your team uses on Monday morning.
AI Tool Assessment
Honest evaluation of which AI tools work for healthcare marketing, which don't, and which are risky. No vendor bias — practical assessment based on your needs and your regulatory environment.
Compliant Content Workflow
Step-by-step workflows for using AI in content creation while maintaining compliance. Where AI drafts, where humans verify, where evidence links are checked, where regulatory review sits.
Market Intelligence Setup
Competitive monitoring, trend analysis, and audience research using AI tools. Configured during the workshop for your specific market.
AI Usage Policy (Draft)
Your team's AI policy, drafted in the workshop. Approved tools, required oversight, how AI content enters regulatory review. Ready for leadership sign-off.
Prompt Library
Healthcare-specific prompts that produce better outputs for HCP content, patient materials, and campaign planning. Tested during the workshop.
Review Process Update
How your existing regulatory review process adapts for AI-assisted content. No new bureaucracy — integration with what you already have.
The training changes how your team works. The programme scales it.
Most teams who build their AI policy discover they want to embed AI workflows across their entire content operation — not just one campaign. Content calendars, campaign planning, competitive intelligence, reporting. That's a programme engagement.
Your £850 training fee is credited against any programme work commissioned within 30 days. The training becomes free if you engage us for a larger project.
Training £850 (half day) → Blueprint £5K-£10K (4-6 weeks, redesign your content operation with AI integration) → Programme £25K+ (6-12 months, full content and demand generation programme, AI-enhanced).
How it works.
Who should attend?
Marketing, content, digital, and ideally one person from regulatory or compliance. The policy discussion works better with compliance in the room. 12 participants maximum.
What pre-work is required?
Tell us what AI tools your team currently uses (if any), what your current AI policy says (if you have one), and what content types you produce most. Takes 10 minutes.
Do participants need laptops?
Yes. Participants need their own laptops with access to their usual marketing tools. The workshop includes hands-on exercises using real content.
How is this different from a generic AI marketing course?
Generic courses ignore regulation. They teach prompt engineering and content generation as if every industry is the same. In healthcare, claims need evidence, tone needs to be appropriate, and the review process needs to accommodate AI-generated drafts. None of that appears in a generic course.
What happens after the day?
All tools, workflows, and prompt libraries delivered digitally within 2 working days. We follow up at 2 weeks to support the leadership presentation and policy approval.
Is this safe for regulated environments?
That's the whole point. The workshop is built around healthcare compliance. If your organisation has fully banned AI tool use, address the policy first; we can help with that separately.
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Ready to talk?
30-minute triage call. No fee. No pitch. Bring your situation — we’ll tell you honestly whether we can help.