Free diagnostic tool
How ready is your launch? Score it in 15 minutes.
73% of healthcare product launches miss forecast. Not because the products aren’t good. Because the commercial infrastructure wasn’t ready. This assessment scores your launch readiness across five dimensions — regulatory, commercial, digital, events, and financial — and tells you exactly where the gaps are. Free. No registration required. Personalised report delivered instantly.
Launch Readiness dashboard · preview
What it measures
Five dimensions. One score. A clear view of where you stand.
01
Regulatory Readiness
Do you have the claims, approvals, and compliance frameworks in place for your target markets? Can your sales team and distributors sell compliantly from day one?
02
Commercial Infrastructure
Is your messaging built from customer research or internal assumptions? Does your sales team have tools that survive first contact with a procurement committee? Is there a playbook — or are your reps improvising?
03
Digital Presence
Can clinicians find you before your rep calls? Is your content working while your team is asleep? Are you visible in the channels your buyers actually use?
04
Event Strategy
Are your congresses and events designed to generate pipeline or just presence? Can you attribute event spend to commercial outcomes? Do you know which events to prioritise?
05
Financial Modelling
Do you have revenue milestones at 90, 180, and 360 days? Can you connect marketing spend to pipeline? Does your forecast reflect market reality or internal optimism?
Three steps. Fifteen minutes. Clarity.
01
Answer 25 questions
Straight questions about your launch situation. No jargon. No trick questions. Takes about 15 minutes. You'll know immediately which areas feel strong and which feel uncertain.
02
Get your Launch Readiness Score
A score out of 100, broken down by the five dimensions. A radar chart shows your profile at a glance. Each dimension includes a brief assessment of where you are and what's missing.
03
Receive a personalised report
Your report identifies your launch type (there are six — the gaps are different for each), highlights your top three vulnerabilities, and recommends specific next steps. No sales pitch. Genuinely useful intelligence about your commercial readiness.
The assessment identifies which launch challenge you’re facing.
New Product Introduction
First launch, anywhere. Everything from scratch.
New Continent Entry
Proven product, new continent. Regulatory is the primary gate.
New Country Entry
Expanding within a region. Local credibility is the challenge.
New Territory Expansion
New rep, new region, empty pipeline. Fastest to show results.
Distributor Activation
Partners have relationships but not your messaging.
Brand Relaunch
New evidence or positioning for an existing product.
Your launch type determines which gaps matter most and which interventions deliver the fastest return. The assessment maps you to a type automatically.
We built this because the same five gaps keep appearing.
After 47 product launches across five continents, the pattern is consistent. Companies that miss forecast almost always have the same profile: strong clinical evidence, weak commercial infrastructure. The product works. The go-to-market doesn’t.
The assessment codifies twenty years of launch diagnostics into a tool you can use before committing budget, hiring reps, or appointing distributors. It’s the diagnostic we run in every triage call — now available before you pick up the phone.
The best time to assess launch readiness is before you launch. The second best time is now.
Your score. Your choice.
If you score well
Good.
You have a clear picture of your strengths and a short list of specific gaps to close. The report gives you enough to act on your own. No further engagement needed.
If you find gaps
You’ll know exactly where.
The report tells you exactly what they are and how to address them. If you want help, book a triage call — 30 minutes, no fee, no pitch. We’ll walk through your score and discuss whether working together makes sense. If it doesn’t, you still have the report.
47 product launches · 5 continents · 20 years in healthcare · Pharma, MedTech, Biotech & Diagnostics · 18% to 31% conversion improvement · 340% event ROI demonstrated
The book connection
The assessment is built on the book.
It’s Not a Sales Problem is the complete methodology behind this tool. Three parts. Eighteen chapters. Twenty years of evidence. The assessment scores your readiness. The book explains what to do about it.
Read the book first if you want to understand the thinking. Take the assessment first if you want to know where you stand. Either way, you end up better informed.
Ready?
Take the Assessment
25 questions. 15 minutes. Free. Personalised report with your Launch Readiness Score and specific recommendations.
Start AssessmentBook a Triage Call
30 minutes. No fee. No pitch. Bring your launch timeline and we'll walk through your readiness together.
Book a Triage CallRead the Book
The full methodology. Why 73% miss forecast and what the 27% do differently. Chapter 1 free.
Buy / download