Training › Compliant Creativity
Stop letting 'legal killed it' be the end of every good idea.
Healthcare marketing operates within strict regulatory boundaries. That's not going to change. But somewhere along the way, 'compliant' became code for 'boring.' It doesn't have to be. The SAFE framework treats regulation as a creative parameter — a constraint that shapes better thinking, not a wall that stops it. Half a day. Your team leaves knowing how to be bold within boundaries.
- Duration
- Half day (9am–1pm or 1pm–5pm) · Up to 12 participants
- Investment
- £850 · Credited against programme work commissioned within 30 days
- Guarantee
- Your team presents an initiative to leadership within 2 weeks, or we redesign and deliver it at no additional cost.
Law degree · 20 years navigating ABPI, ASA, MHRA · Celebrity-fronted patient campaigns approved and delivered · Global pharma compliance frameworks · University of Bath research partnership
For teams who've been told 'no' too many times.
Creative Teams
You have ideas. Good ones. But the regulatory review process turns everything into the same beige output. You need a framework that gets bolder work approved — not by ignoring compliance, but by building it in from the start.
Marketing Managers
You're caught between a leadership team that wants stand-out work and a legal team that wants safety. Nobody's shown you how to satisfy both. Every campaign feels like a negotiation between ambition and risk.
Regulatory & Medical Affairs
You're the person who has to say no. And you're tired of being positioned as the obstacle. You want creative teams to bring you work that's been thought through — so you can say yes more often without increasing risk.
This is NOT for you if
- ·You're in an unregulated category (this is specifically for ABPI, ASA, MHRA, and similar healthcare regulatory environments)
- ·You want someone to do your regulatory submissions for you (we teach the thinking, not the paperwork)
- ·Your organisation genuinely has zero appetite for any creative risk (some don't — that's a culture problem, not a training problem)
Half a day. Four modules. A different relationship with compliance.
In-person recommended, virtual available. All materials and templates included.
01
The Compliance Landscape
What ABPI, ASA, and MHRA actually say — versus what your team thinks they say. Most self-censorship in healthcare marketing comes from misunderstanding, not regulation. We map the real boundaries so your team stops imagining walls that don't exist.
02
The SAFE Framework
Strategic intent first. Audience and channel awareness. Fact-based claims with evidence links. Ethical boundaries respected. Four filters that every piece of creative work passes through before it reaches regulatory review. The framework that gets bolder work approved because the thinking is already compliant.
03
Claims Engineering & case studies
How to build patient-facing and HCP-facing claims that are evidence-linked from the start. Claims matrices, evidence grading, the difference between what you can say and what you can imply. Plus real examples of healthcare marketing that pushed boundaries compliantly — including celebrity-fronted patient campaigns.
Not theory. Tools your team uses on Monday morning.
SAFE Framework Template
The four-filter framework as a working document. Every brief, every campaign, every piece of content runs through SAFE before it reaches review. A thinking tool, not a compliance checklist.
Claims Matrix (Your Products)
Built during the workshop for your actual products. Evidence-linked claims ready for regulatory review. The starting point for every future campaign.
Regulatory Cheat Sheet
What ABPI, ASA, and MHRA actually require — plain language, no jargon. The reference document that stops self-censorship.
Creative Brief Template
A brief template that builds compliance in from the start. No more 'we'll check with legal later.' The brief itself answers the regulatory questions before creative work begins.
Approval Process Map
How to structure the review process so regulatory is a collaborator, not a gatekeeper. Roles, checkpoints, escalation paths. Designed to speed up approvals, not slow them down.
Case Study Library
The bold healthcare marketing examples from the workshop, with annotations. What worked, why it was compliant, how the team got it approved. Reference material for future campaigns.
The typical path: Training → Blueprint → Programme.
Most teams who learn the SAFE framework discover they want to apply it across their entire marketing operation — not just one campaign. The claims matrix needs building out. The approval process needs redesigning. The content pipeline needs rethinking.
Your £850 training fee is credited against any programme work commissioned within 30 days. The training becomes free if you engage us for a larger project.
Training £850 (half day) → Blueprint £5K-£10K (4-6 weeks, redesign your compliance workflow) → Programme £25K+ (6-12 months, full creative and content programme, SAFE-compliant). Each stage builds on the last. No wasted work. You decide at each step whether to continue.
How it works.
Who should attend?
Creative, marketing, and regulatory or medical affairs — together. The workshop works best when both sides are in the room. 12 participants maximum.
What pre-work is required?
A short survey: what's been rejected, what's been self-censored, what does your regulatory team most often push back on. Takes 10 minutes.
Who runs the workshop?
Michael Colling-Tuck. Law degree. 20 years navigating healthcare compliance. Built frameworks for global pharma and delivered celebrity-fronted patient campaigns.
Can this run virtually?
Yes, though in-person works better for the collaborative exercises. We adapt the format either way.
What happens after the day?
All templates and tools delivered digitally within 2 working days. We follow up at 2 weeks to support the leadership presentation. The guarantee is real.
What's the guarantee?
Your team presents an initiative to leadership within two weeks of training, or we redesign and deliver it for them at no additional cost. Training that doesn't translate to action is theatre — we keep skin in the game.
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Ready to talk?
30-minute triage call. No fee. No pitch. Bring your situation — we’ll tell you honestly whether we can help.