Services
We solve three problems. Each one is costing you money right now.
Healthcare companies lose revenue in three places: launches that miss forecast, patients they never reach, and events that generate presence but not pipeline. Each of our services addresses one of these problems with a proven framework. Most clients start with one and expand as needed.
Service 01
Product Launch Excellence.
The problem. 73% of healthcare launches miss forecast. Not because the products are not good. Because go-to-market has not adapted to how healthcare buys now. HCPs have 24 minutes per week for all supplier interactions. Access has declined from 80% to 44%.
The framework. The 3 E's: Empower, Evolve, Equip. Empower your sales team with playbooks and tested messaging. Evolve your digital presence so content works while your reps are asleep. Equip your advocates with the tools to have conversations in rooms you will never enter.
You get. Messaging architecture, sales playbook, objection handling framework, digital audit, content strategy, advocate programme, launch timeline.
ProofConversion improved from 18% to 31%. Sales cycle shortened by 3 weeks. 47% increase in qualified enquiries. 47 launches across five continents.↗Programmes from £15K. Full 3 E's from £25K.
Service 02
Patient Marketing Mastery.
The problem. Most healthcare companies market to clinicians and stop there. But 10% year-on-year growth in UK self-pay means patients are choosing their own treatments. 77% research online before booking. Your competitors are hesitating because they think patient marketing is too regulated. It is regulated. It is not impossible.
The framework. Four layers. Legal unlock first. Messaging grounded in University of Bath research on how patients process health information. Campaign execution. Real-time analytics and attribution from content to bookings.
You get. Regulatory assessment, claims matrix, patient content library, campaign strategy, co-marketing toolkit, measurement dashboard.
Proof23% increase in procedure volume within 12 months. 34% increase in direct patient enquiries. Clear attribution from content to bookings.↗Programmes from £15K. Includes regulatory assessment.
Service 03
Promotional Events.
The problem. Companies spend enormous sums on congresses with no clear view of what that investment delivered. Badge scans are not leads. Booth traffic is not pipeline. Great conversations is not a metric.
The framework. Beyond the Badge Scan. Strategy before spectacle. Decision-maker density over booth traffic. Attribution that proves ROI. Define success before committing budget. Identify the 20 people in the room you actually need to meet.
You get. Event strategy, target account list, decision-maker mapping, measurement dashboard, staff briefing and training, post-event analysis and follow-up programme.
Proof340% ROI proven. 3x decision-maker meeting rate. Marketing earned increased budget allocation as a direct result.↗Event strategy from £5K. Full event programme from £15K.
Training
Build the capability yourself.
Every service we offer has a corresponding training programme. Learn the frameworks. Run them yourself. The goal is always the same: you end up more capable, not more dependent.
Pairs with Product Launch
Playbook Creation
Build a sales playbook your team will actually use. Messaging, objection handling, leave-behinds.
Learn more →Pairs with Patient Marketing
Compliant Creativity
Work within regulatory boundaries creatively. The SAFE framework gets bolder work approved.
Learn more →Pairs with Promotional Events
Event Strategy
Beyond the Badge Scan applied to your next event. Strategy, measurement, follow-up.
Learn more →Pairs with Product Launch
Stakeholder Mapping
Map the decision-making web. Identify who matters, how they buy, and how to reach them.
Learn more →Pairs with All services
AI-Assisted Marketing
Where AI adds value in healthcare marketing and where it does not. Practical, not theoretical.
Learn more →Workshops from £850. Training days from £1,500. Multi-course programmes from £12K. Up to 12 participants. Virtual or in-person. Credited against programme work within 30 days.
Guarantee: your team presents an initiative to leadership within two weeks of training, or we redesign and deliver at no additional cost.
Differentiator
Compliant Creativity.
Regulation is not a wall. It is a creative parameter.
Every claim in healthcare carries medico-legal weight. Every brochure, conversation, and slide. You cannot say what would persuade. You can only say what you can prove. Most companies respond by playing it safe and produce work nobody notices.
SAFE is our framework for working within regulatory boundaries creatively. Our founder has a law degree. Celebrity-fronted patient campaigns approved and delivered. University of Bath research partnership on how patients process health information.
Strategic Intent
Every piece of content serves the commercial objective. Not the brand team’s aesthetic preference.
Audience Awareness
Built on how your audience actually processes information, not how you want them to think.
Fact-Based Claims
Evidence-linked from the start. Regulatory review at concept stage, not the sign-off stage.
Ethical Boundaries
One brief. One price. No amendment cycles. Work approved faster because it was built right the first time.
Commercial strategy
We start with the numbers.
Before recommending any activity, we understand where you are commercially, where you need to be, and what the gap looks like. Marketing that can’t be measured is just hopeful spending.
For startups
Every pound matters. Limited runway means you can't afford to waste spend. We model where your money should go before you spend it.
For growing companies
Protecting your growth curve. We model what growth should look like and where marketing investment moves the needle versus where it's noise.
For enterprise
Proving marketing contribution. Live attribution dashboards connecting marketing spend to pipeline. Board-ready reporting as standard.
Capabilities
What’s behind the system.
Strategy
- Commercial strategy
- Messaging architecture
- Stakeholder mapping
- Sales enablement
- Market intelligence
Creative
- Brand & campaign creative
- Copywriting
- Design & animation
- Video production
- Photography
Digital
- Web development
- Analytics & attribution
- Social media management
- Email marketing
- Marketing automation
Execution
- Project management
- Regulatory review
- Event management
- Training delivery
- Client services
How we work
Everything starts with a conversation.
01
Triage
You tell us where you are. We listen. 30 minutes. Free.
02
Diagnosis
We tell you what we see. Where the chain is broken, what good looks like. Still free.
03
Prescription
One proposal. One price. Clear scope. No surprises.
04
Treatment
The work begins. Results measured against what we agreed.
The goal is always the same: you end up more capable, not more dependent.
18% → 31%
Sales conversion, medical device, 12 reps
340%
Event ROI proven, global MedTech
47%
Increase in qualified enquiries, UK pharma
23%
Procedure volume increase, patient marketing
20 years · 47 launches · 5 continents · Pharma, MedTech, Biotech, Diagnostics
See the results in detailPick what suits you.
30-minute triage call. No fee. No pitch. Bring your situation — we’ll tell you honestly whether we can help.