The Team
Who
Delivers.
Playbook Creation · Stakeholder Mapping · AI-Assisted Marketing
Michael Colling-Tuck
20 years in healthcare. 47 product launches. Former frontline rep, product manager, marketing director. Built playbooks for global pharma and 4-person startups. Teaches from experience, not from slides.
Event Strategy & ROI
Charlie Litchfield
20 years in healthcare events. Former Director of Americas at Touch Associates. Developer of the Beyond the Badge Scan methodology. The person who'll make your team rethink how they measure events.
Compliant Creativity
Adrian Di Mambro
30 years in creative. Consumer background (Sky, LG, Smeg), then healthcare. Master of the SAFE framework. Treats compliance as the parameter that makes ideas better, not the wall that stops them.
Commercial Strategy · Financial Modelling
Jason Quelch
ACCA-qualified. 15 years in financial operations. Former Director of Financial Operations at Elemica. Builds the financial models, pricing strategies, and attribution frameworks that connect marketing spend to revenue outcomes.
Event Design & Build
Adam Hitchcott
20 years designing event experiences. Global pedigree: Olympics, Rugby World Cup, Real Madrid. Two decades in pharma and MedTech. Designs stands for conversations, not impressions.
Strategic Advisors
Who Advises.
Patient Advocacy & Governance
Howard Widdall
Chairman, Board of Trustees, Age UK. Brings the patient and governance perspective that keeps commercial thinking grounded in real-world outcomes. Informs how AGENCY frames patient marketing and access strategies.
Commercial Governance
Prof. Keith Jackson
CDir, NED, CEO and IoD Director of the Year Awards Judge. Brings board-level commercial governance, organisational leadership, and the challenge that makes strategy sharper before it reaches a client.
Regulatory Strategy
Andrew Dubowski ↗
Founder, ClearPath Health Tech. Regulatory pathway mapping, claims matrix development, and compliance frameworks across markets. Ensures commercial messaging is built on claims that can be defended — across new markets, new indications, new claims.
Strategic Partners
Believe Digital
Rob ↗
Web development, PPC, and digital performance. When AGENCY builds digital demand generation strategies, Rob and the Believe Digital team execute the technical build and manage ongoing performance campaigns.
Creative Team
Specialists we work with on every engagement.
- Matthew EastSenior Copywriter
- Alice RumseySenior Designer & Animator
- Scott SinclairSenior Creative & Video
- Sam EastVideographer
- Matt ChapmanVideographer
- George WalkerdineDesigner
Expert Panel
Academics and clinicians who inform our thinking. Their work shapes how we approach healthcare marketing.
- Prof. Christopher EcclestonDirector, Centre for Pain Research, University of Bath. Painful Conversations research partner.
- Prof. Richie GillChair of Healthcare Engineering, University of Bath.
- Mr. Damian ClarkConsultant Orthopaedic Surgeon, North Bristol Healthcare Trust.
- Ruth BakerResearch Physiotherapist, NIHR & North Bristol NHS Trust.
- Mr. JJ GilloolyConsultant Orthopaedic Surgeon, Emersons Green Hospital, Bristol.
- Dr. David GarleyGP & Managing Director, The Better Sleep Clinic.
Meet us properly.
30-minute triage call. No fee. No pitch. You’ll speak to Michael. Bring your challenge — we’ll tell you honestly whether we can help.
Book a Triage Call