For Founders
You've built something that works. Now you need it to sell.
Clinical evidence, regulatory approval, working prototype. What you don't have: a clear way to explain it in 30 seconds, access to decision-makers, or confidence that your pitch will land. We've helped 47 healthcare innovations get to market. Most founders start with a conversation.
For Founders · 60s
You know the science. You're learning the commercial game.
You're a clinician who saw a problem worth solving, or a scientist who built something that actually works, or a commercial person who spotted a gap in the market. You've done the hard part. The product exists.
Now you're in rooms you've never been in before. Investor pitches. NHS procurement conversations. Sales calls where you have 30 seconds to explain why this matters.
The people you're talking to don't understand your product the way you do. They don't have time to. They make decisions based on whether they trust you and whether your story makes sense.
You don't need an agency. You need someone who can help you tell the story.
This is you if
One of these will sound familiar.
01
“I can’t explain it simply.”
You know your product inside out. That's the problem. You explain it like an expert, not like a buyer. Investors glaze over. Customers don't get it.
→ Investor Readiness Sprint · £2,000-2,500 / 2-3 weeks
02
“I need my first customers.”
You have a product. You might even have regulatory approval. What you don't have: paying customers. No customers means no case studies. No case studies means harder to get customers.
→ First Customers Sprint · £1,500-2,000 / 2 weeks
03
“Meetings aren’t converting.”
You're getting meetings. They go well. People are interested. Then nothing happens. The follow-up goes cold. The deal stalls. You don't know what's going wrong.
→ Sales Conversation Audit · £1,500-2,000 / 1-2 weeks
04
“I’m hiring my first commercial person.”
You've been doing sales yourself. Now you need to hand it over. But there's nothing written down. No playbook. No messaging guide. Just knowledge in your head.
→ Founder Handover Pack · £2,500-3,500 / 3-4 weeks
Ongoing support
Getting started.
Commercial Clarity
£500-750
90-minute session. Diagnose your biggest blocker. Credited against any project within 30 days.
Founder Advisory
£750-1,000/mo
Monthly strategy call + email access. Someone in your corner who understands healthcare commercial reality. 3-month minimum.
Project Sprint
From £1,500
Focused 2-4 week sprint on one specific problem. Investor readiness, first customers, sales audit, or handover pack.
What changes.
You walk into investor meetings with a story that lands in 30 seconds. Your first ten customers come in months, not years. Your sales conversations convert because you know which stakeholders actually decide. When you hire your first commercial person, they're productive in weeks because the playbook is already written.
You stop doing everything yourself. You start building a commercial organisation.
Every month that passes with the science done but the commercial story unclear is a month of runway burning. Investors get nervous. Clinicians forget they met you. Competitors build positions that become exponentially harder to displace.
The founders who get to market fastest aren't the ones with the best science. They're the ones who figured out how to tell the commercial story while their competitors were still polishing slide decks.